It is the nature of the SEO beast that companies like ourselves are quite often found online for menu boards, drive-thrus, and digital signage. As a result, the conversations and the emails that are sent back and forth are often centered around one of those items. Make no mistake about it, when it comes to quick-service-restaurant signage these are of the greatest importance. They are the hub from which you can directly affect purchasing decisions in a way that meets your preference. What is unfortunate is that because both parties are so caught up in the menu board chatter, they lose sight of other areas where signage could be used to subtlety or directly send messages to the brains of the consumers. The following five items have proven to be effective in promoting specials, reinforcing a brand and some times just jazzing up a place.