Customer Relationship Management

CUSTOMER RELATIONSHIP MANAGEMENT
A strategic method for managing client contacts and data across the course of the customer lifecycle is customer relationship management, or CRM. Sales, marketing, customer care, and technical assistance are all coordinated, automated, and organised through the use of technology. CRM solutions assist companies in boosting sales, enhancing customer satisfaction, and creating enduring partnerships.

Among CRM's primary features are:
• Customer Data Management: Information about customers is stored and managed centrally.
• Automation of the sales force: simplifying sales procedures and monitoring transactions
• Marketing Automation: Automating lead generation and marketing campaigns
• Support and Customer Service: Effectively handling consumer questions and concerns
• Analytics and reporting: Learning about consumer behaviour and performance indicators using analytics and reporting
Businesses may improve their customer experience, boost sales, and promote brand loyalty by putting in place a CRM system.